Showing posts with label economy. Show all posts
Showing posts with label economy. Show all posts

Sunday, January 4, 2009

America Loses to Japan - again

Contrast these two stories Ford gets taxpayer money to make muscle car (boo)

DEARBORN, Mich. — Ford Motor Co. is looking to appeal to muscle car enthusiasts with its 2010 Ford Shelby GT500. The latest model of the Shelby pays closer attention to quality and interior detail, Ford said during a preview of the car set to debut at the North American International Auto Show in Detroit, which runs Jan. 11-25. The Shelby Mustang is in its fourth model since being reintroduced in 2007. The car was first produced by Ford in collaboration with former race-car driver turned designer, Carroll Shelby, who first refashioned the Mustang in the 1960s. Although the Shelby is a high-end specialty car, Ford hopes that the pumped up design _ racing stripes that adorn the seats _ and performance help show off the company's commitment to high performance and quality.
and Toyota uses its own funds in a down economy to innovate (yeah). Now, explain to me why we bailed out the US auto industry.

TOKYO — Toyota Motor Corp. is secretly developing a vehicle that will be powered solely by solar energy in an effort to turn around its struggling business with a futuristic ecological car, a top business daily reported Thursday. The Nikkei newspaper, however, said it will be years before the planned vehicle will be available on the market. Toyota's offices were closed Thursday and officials were not immediately available for comment. According to The Nikkei, Toyota is working on an electric vehicle that will get some of its power from solar cells equipped on the vehicle, and that can be recharged with electricity generated from solar panels on the roofs of homes. The automaker later hopes to develop a model totally powered by solar cells on the vehicle, the newspaper said without citing sources. The solar car is part of efforts by Japan's top automaker to grow during hard times, The Nikkei said.

Thursday, January 1, 2009

Reducing my carbon footprint

By way of developing a New Year's resolution, I have been thinking about how I might reduce my carbon footprint by 25%. That's an arbitrary figure, below what is being said the world needs to accomplish in the near future, and high enough to be challenging and thought provoking. Broadly, there are a couple strategies: invest in conservation or change lifestyle.

Option #1, Invest. Buy a Prius and continue driving. The invest option either needs to produce a big impact in one area of my carbon footprint, or I need to invest in multiple areas of my life with modest gains in each. Since my family does considerable driving in town, we might do better to add Zap electric car at lower cost than a Prius.

Option #2, Lifestyle. Use 25% less of everything. Drive less, heat less, eat less. Or, substitute smaller footprint options (eat local food with less embodied carbon from transportation). Doing with less is cheaper and faster than investing, but may be harder to implement (or harder to keep implementing). Substituting might be more expensive (in time or money) but easier to choose. The problem is, finding enough substitutions to make the desired level of savings. Some substitutions (using a clothes line rather than a clothes dryer, walking vs driving) are going to take considerable change in how I organize my life and have impacts on (require consent of) how my family organizes its life.

Last summer's high gas prices and current talk of carbon taxes could make some of these choices clearer, and they also point out that the two types of strategies may be chosen differently by people of different economic means.

I looked at the payback on an electric car. If it replaced 5000 miles driven by a gas car getting 25 mpg and gas is $1.60, that is $320/year, not much of a payment on a loan. At $4/gallon its $800/year.

Resolutions
(Small) Investment. If big investment is out, because the payback is long and/or going into more debt seems imprudent right now, there is another option -- small investment. Small investment can feel to the psyche and wallet more like an operating expense (and payback time may be less important). An example in this category could be replacing incandescent light bulbs with CFLs even though the old bulbs are still good (Better yet would be to start into LED lights that promise to have lower power consumption per lumen.) Another example is to get a home energy audit and spend some time with a caulk gun.

Cut Back. I'm looking into putting a timer on my hot water tank. If it could be off 6 hrs/day, that should save something. Shorter showers, low flow shower heads are some other moves, but they require life style consent from others in the family. Changing lifestyle is probably better done slowly or it will likely feel like deprivation.

So, while I don't see making the 25% reduction this year, I'm making a New Years resolution to start some small investments and explore learning some new lifestyle habits.